congrats, you found me
the email copywriter you call when you're done spinning your wheels
Email copywriting and systems for heart-led entrepreneurs who want to make more money while staying true to themselves.
You didn't start your business to become a marketing wizard
Yet you're still trying to DIY your copywriting, marketing strategy & email automations, no matter how confusing, frustrating, or life-sucking it gets.You know people are tired of being sold to, yet you still feel like you have to push the sale to keep the lights on. You send overly excited emails that instantly land in the promo tab. Or, you copy and paste what ChatGPT tells you is the 'most high-converting copy' but it doesn't do nada.All while whittling away precious hours of the day trying to make sales through email, thinking it's as easy as pushing a button, but nobody's buying.You know your work changes lives, and that people would be lucky to work with you, but it feels like an uphill battle to land clients.You're not getting booked. You're not making sales. And you wonder how long this can go on.
1- your bullet-proof strategy
Most entrepreneurs are just throwing spaghetti at the wall, hoping something will stick. Instead of following basic strategies everyone else is doing, I'll help you develop a customized strategy that'll work just for your offer and target audience.
2- own your voice
The only way to stand out in the most crowded marketplace in history is to be authentic and truly YOU. I'll help you discover your unique voice so the moment you speak, your ideal clients know this is exactly for them.
03- develop something unique
The internet doesn't need more variations of the same thing being regurgitated all over the place right now. What readers need is new ideas shared in unique ways that make them want to listen. I'll help you show up completely different from everyone else, starting with a hero story that converts ideal clients into customers.
04- build relationships
To win clients through email in 2025, you need to build genuine relationships and solve problems in unique and effective ways. I’ll craft emails that naturally allow people to get to know, like, and trust you, and which serve them on a deeper level, so they’ll feel confident about working with you.
a top copywriter with 7 years of marketing experience under her belt
I'm Michelle Pitcher.
A yogi, world traveler, and personal development junkie for the last 15+ years, I left my career in education to follow my heart and create a more fulfilling life through writing and marketing while being a mom living abroad. When it comes to marketing, I do things differently.I am OBSESSED with writing in a genuine, authentic way that vibes with the right people AND stands out from all the BS out there right now.My approach has been tried and tested over the years (and always being refined), and by weaving in personality, relatability, simplicity, and education, you'll get much better results than your typical marketer.Obsessed with journaling since childhood, expressing myself through writing has always come second nature. Paired with 7 years of experience in marketing, I know exactly how to weave the raw expression of your brand with timeless marketing principles that catapult growth.My mission is to help people express themselves more authentically in a way that naturally generates sales with the right people.
Emails that sell without looking like a sales letter
I don't follow templated, sales-y email strategies like most copywriters do, so my emails look more like they're coming from a friend. With a value-based, ready-to-serve, and damn, I feel like I know you approach, people actually enjoy reading the emails I write for my clients, and can't help from buying their stuff.
Higher open and engagement rates than average
Stronger relationships with the reader, leading to loyal customers
Year-long predictable revenue due to incredible trust in you and your brand
Stay top-of-mind as the go-to expert rather than the salesperson everyone is secretly trying to avoid
Remain authentic to yourself and grow in a way that feels fulfilling and aligned
grow your list with...
email courses
With 40-50% opt-in rates and open rates + 10-20% conversion rates, email courses are the highest converting lead magnets I've created and if you want to grow a list of high-intent buyers who have the problem you solve, this is exactly what you need to build first.
Strategic development + market research
Conversational copywriting that strikes a cord with your reader
An automated system done-for-you so you can focus on the things you love
turn readers to clients with...
newsletters
Email newsletters help you consistently build genuine relationships with your audience, share valuable insights that solve their problems, and build trust over time by connecting on a human-to-human basis.
Monthly content strategy and analysis
Strategic and binge-worthy newsletters written for you
Always connecting back to your offer to increase sales
ok, so now what?
lets increase your revenue without compromising your soul
With the flood of AI-generated mush and fierce competition in the online space right now, there's never been a better time to be more YOU and more HUMAN to authentically sell your programs to like-minded people. This is the final competitive edge successful businesses will need to stay afloat.
the free authentic email marketing course
Download this free course to learn how to add ideal clients to your email list consistently, grow trust that leads to effortless sales, and build genuine relationships at scale where people feel like they actually know you.... all while staying true and authentic to the heart and soul of your brand